A First Presentation in the US
For Atelier Tortil's first presentation in the United States, ROWDE followed the studio to New York for its collaboration with Haute Living on Madison Avenue.
The project brought Atelier Tortil's approach to French craftsmanship into a new setting, placing its furniture and rugs within the energy of Manhattan and introducing the studio to a new audience.
We developed the creative direction across teaser, introduction film, photography, and a broader image library, creating a cohesive visual narrative around the presentation.
Haute Living, Madison Avenue
During New York Design Week in April 2026, Atelier Tortil presented a selection of its work at Haute Living's Madison Avenue gallery.
The installation brought together pieces that reflect the studio's focus on material, texture, and craftsmanship, offering a first glimpse of Atelier Tortil's universe in New York.
